How AI assistants decide which brands to name
Field notes on AI search visibility, GEO and AEO: what is measurable, what moves the numbers, and what is still guesswork.
What is AI search visibility? A practical guide for brands
AI search visibility is how often ChatGPT, Gemini, Claude, Perplexity and Grok mention your brand in answers. Here is how it works and how to measure it.
GEO vs SEO vs AEO: what actually differs (and what to do about it)
SEO ranks pages, AEO wins the answer box, GEO gets your brand named by AI assistants. Here is how the three differ and how to work on all three at once.
How to get cited by AI assistants: a source-first playbook
AI assistants ground answers in sources. This playbook shows how to find the domains they cite in your category and earn a place among them.
How to measure share of voice in AI answers
Share of voice in AI answers compares how often assistants name you against your competitors. Here is a method that survives scrutiny from a client.
More guides are in progress. Each one is written from what the product actually measures.