Citation Tracking

See which pages AI actually cites when it answers about you

When an engine grounds its answer in real sources, we keep the URLs it cited. That turns a vague sense of who gets referenced into a real list of domains you can go earn coverage on.

Free plan included. No card required.

Visibility score

0% in Perplexity

ChatGPT
74%
Gemini
61%
Claude
55%

Sample data shown for illustration.

Quick answer

How do you find out which sources AI cites about your brand?

Citation tracking records the URLs an assistant used to build its answer. Visibility OS stores every cited source per response, ranks the domains that appear most often in your category, and separates the ones that point at your own site from the third-party pages doing the work for you.

  • 1

    Every source URL returned with an answer is stored against that answer.

  • 2

    Domains are ranked by how often they are cited across your tracked prompts.

  • 3

    Citations to your own domain, including regional aliases you configure, are counted as yours.

  • 4

    Perplexity returns the most complete citation data; coverage varies by assistant, and the app shows which engine each citation came from.

What citation tracking reveals

Sample figures, shown for illustration

Your citation share

8.3%

Citations pointing at your domain

Domains ranked

Top 100

Sources cited in your category

Per answer

Full list

Every source URL stored with the answer

Aliases

Counted

Regional domains count as yours

Why it matters

Why citations are the fastest lever you have

Search grounded answers are built from real pages the model read. If you can see which pages, you can see exactly where to focus.

01

Some engines cite sources directly. Knowing which third party pages already get cited tells you exactly where to pitch, comment, or get listed.

02

A citation leaderboard shows you whether it is your own site, a review platform, or a forum thread doing the work of getting you recommended.

03

Citations are counted the same way across every check, so you can see a domain climb or fall over time instead of guessing from memory.

04

Knowing your own domain's share of citations tells you how much of your visibility is earned directly versus borrowed from other sites talking about you.

How it works

How citations are captured

Citation tracking only works where an engine actually returns source URLs, and we are direct about which ones do today.

Step 01

Perplexity returns real source URLs

Of the five engines tracked, Perplexity natively returns the URLs it grounded its answer on, with no extra scraping needed.

Step 02

Every citation is logged per check

Each cited URL is stored against the prompt and check it came from, so you can trace a citation back to the exact question that produced it.

Step 03

It rolls up into a leaderboard

Citations are grouped by domain and ranked, with your own domain's share broken out separately so you can see how much of it is you.

How teams use citations

Digital PR targeting

Pitch the sources assistants actually cite, ranked by how often they appear.

Content gap analysis

Find comparison pages that get cited while your equivalent page does not.

Proving influence

Show which placement preceded a rise in mentions, with dates and URLs.

FAQ

Frequently asked questions

  • Perplexity returns real source URLs today, which is what citation tracking is built on. As other engines add grounded citations, they will be added here too.

Free to start

See which pages are already earning you AI citations

Start free and get your first citation leaderboard from a real Perplexity check.

Free plan available. No card required.