AI Competitor Analysis

Side by side competitor comparison, built from real AI answers

AI Competitor Analysis ranks the exact prompts where a tracked competitor is meaningfully ahead of you, so you know precisely where to focus instead of guessing from a single blended score.

Free plan included. No card required.

Visibility score

0% in Grok

ChatGPT
74%
Gemini
61%
Claude
55%

Sample data shown for illustration.

Quick answer

How do you compare your brand to competitors in AI answers?

AI competitor analysis puts your brand next to the rivals assistants actually recommend, question by question. Visibility OS records which competitors were named in every answer, ranks the prompts where you lose by the widest margin, and keeps the response that named them as evidence.

  • 1

    Competitors are auto-discovered from your domain during setup and can be edited at any time.

  • 2

    Head-to-head comparison is done per prompt, so you can see the specific questions where a rival wins.

  • 3

    Gaps are ranked by size, which turns the comparison into an ordered list of work.

  • 4

    Brands the assistant names that you never added are surfaced too, which is often how a new rival is first spotted.

What the comparison covers

Sample figures, shown for illustration

Competitors

Auto-found

Discovered from your domain at setup

Head to head

Per prompt

You against them on each question

Biggest gaps

Ranked

Sorted by how far behind you are

Evidence

Stored

The answer that named them, kept

Why it matters

Why a ranked gap list beats a single comparison chart

Knowing a competitor beats you overall is not actionable. Knowing which specific prompts they win, and by how much, is.

01

A competitor can lead you by a wide margin on one prompt and trail you on another. Averaging those together hides both signals.

02

The prompts where the gap is largest are usually the ones worth the most content or positioning effort to close.

03

Comparing per engine, not just blended, shows you whether a competitor's lead is real and broad or concentrated on one assistant.

04

A ranked list of gaps turns competitor analysis into a to do list instead of a chart you look at once and forget.

How it works

How the comparison gets built

Competitor analysis runs on the same check data as everything else, ranked to surface where the gap is biggest.

Step 01

Every check records competitor mentions

Alongside whether you were mentioned, each check records which of your tracked competitors appeared in the same answer.

Step 02

Mention rates are compared per prompt

Your mention rate and each competitor's mention rate on the same prompt are compared directly, not blended across your whole prompt set.

Step 03

The biggest gaps rise to the top

Prompts where a competitor is well ahead of you are ranked by the size of that gap, so the most useful ones surface first.

Questions this answers

Who is AI recommending?

See the brands assistants name in your category, including ones you do not track.

Where are we losing?

Get the specific questions where a competitor wins and you are absent.

What changed?

Compare periods to see whether a gap is closing or widening.

FAQ

Frequently asked questions

  • Add as many tracked competitors as are relevant to your brand from your settings, no separate limit applies.

Free to start

See exactly where competitors are ahead of you

Start free and get your first ranked comparison against the competitors you track.

Free plan available. No card required.