Perplexity Visibility

Track brand mentions and citation sources in Perplexity answers

Visibility OS runs your prompts through Perplexity's own API, records whether your brand is mentioned, and keeps every source URL Perplexity actually cites, so you can see exactly which pages are earning you visibility.

Perplexity tracking included on paid plans. Start free on Gemini.

Visibility score

0% in Perplexity

ChatGPT
74%
Gemini
61%
Claude
55%

Sample data shown for illustration.

Quick answer

How do you track your brand's visibility in Perplexity?

Perplexity visibility tracking measures how often the answer engine names your brand and, just as importantly, which pages it cites to justify the answer. Visibility OS runs your prompts through the Perplexity API and stores mentions, position and the full citation list for every response.

  • 1

    Checks use Perplexity's official API.

  • 2

    Trial and Starter plans run sonar; Pro and Advanced run sonar-pro.

  • 3

    Perplexity returns inline citations, which makes it the most reliable engine for source data.

  • 4

    Cited domains are ranked across your prompt set, which turns the citation list into a digital PR target list.

What you track in Perplexity

Sample figures, shown for illustration

Mention rate

74%

Sample brand, last 30 days

Model

sonar-pro

Upgraded tier; sonar on lower plans

Citations

Inline

Most reliable engine for source data

Your domain share

8.3%

Of citations in the sample set

Why it matters

Why Perplexity visibility matters for your brand

People ask AI assistants for product recommendations every day. Here is what that means in practice.

01

Perplexity is the one engine in this tracker that natively returns the source URLs it grounded its answer on, which means citation tracking here is real, not inferred.

02

Getting featured on frequently cited third party sites, review platforms, forums, and comparison articles, is the fastest lever for moving your Perplexity visibility.

03

Because Perplexity grounds answers in live sources, a citation you earn today can show up in an answer almost immediately, unlike slower moving search rankings.

How it works

How the tracker checks Perplexity

Every Perplexity check runs through the same pipeline as the other four engines, so the scores stay comparable.

Step 01

Your prompt runs against the real API

Each tracked prompt calls Perplexity's official Chat Completions API directly, using the model your plan is set to.

Step 02

The answer is read for signal

A structured extraction pass checks for a brand mention, where it falls in the answer, and the sentiment around it.

Step 03

It becomes part of your score

Results are combined into your Perplexity visibility score and compared against the same prompts run on the other engines you track.

Model used

sonar on the free and starter plans, upgrading to sonar-pro on Pro and Advanced

How we call it

Direct requests to Perplexity's official Chat Completions API. Nothing is scraped from a chat interface.

What we parse

Brand mentions, position in the answer, sentiment, competitor mentions, and the source URLs cited

Update frequency

On demand from your dashboard today. A per-brand check frequency is already built in, with automatic scheduling coming soon.

What moves Perplexity visibility

Third-party placement

Being on frequently cited review and comparison sites is the fastest lever.

Citable pages

Specific, quotable claims with numbers get pulled into answers.

Source monitoring

Track which domains it cites in your category, then target them.

FAQ

Frequently asked questions

  • Yes, Perplexity is the only engine that natively returns source URLs today, and every one it cites is logged against the check it came from.

Free to start

Start tracking Perplexity visibility today

See how often Perplexity mentions your brand, logged and compared over time instead of checked once and forgotten.

Free plan available. No card required.