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A Profound alternative for growing teams and agencies
Visibility OS is an AI search visibility tool for brands and agencies that want ChatGPT, Gemini, Claude, Perplexity and Grok tracked from ₹3,999 a month excluding 18% GST, with manual runs and stored answers behind every number. Profound is another product in this category. Compare the two on the criteria below, and confirm Profound's current details on its own site.
Last reviewed . Competitor details change, so check their site before you decide.
What to check on any tool
| Criterion | Why it matters | Visibility OS |
|---|---|---|
| How answers are collected | Official APIs and scraped chat apps can return different answers, and the method decides how repeatable a number is. | Official provider APIs with web search turned on, not scraping of chat apps |
| Which engines are covered on your plan | Buyers use different assistants. A tool that covers one engine on the plan you can afford tells you little about the others. | ChatGPT, Gemini, Claude, Perplexity and Grok, all five on every paid plan |
| When checks run and who controls the spend | Scheduled runs can burn budget on prompts nobody is looking at. Manual control makes cost predictable. | Manual runs only. Nothing calls an AI provider until you click Run |
| Pricing currency and tax | A dollar price plus card fees plus foreign-exchange spread is not the number your finance team books. | Credits-based. Starter ₹3,999 a month, Pro ₹10,999 a month, Advanced ₹24,999 a month, each excluding 18% GST. Annual billing is 10 months for 12 |
| Evidence behind each number | A visibility score you cannot trace back to real answers is hard to defend to a client or a board. | The exact prompt and full answer are stored for every check, so any number can be opened and audited |
| Sources and citations | Knowing which domains an assistant relied on tells you where to earn mentions. | Cited sources are stored per answer and ranked by domain, with your own domain counted separately |
| Competitor discovery | A rival you did not list can still be the brand assistants recommend. | Brands named in an answer are discovered automatically, including competitors you never added |
| Data protection for Indian customers | The DPDP Act, 2023 applies to personal data you handle, so a vendor's notice and grievance route matter. | India-first: prices in INR (excluding 18% GST), and a DPDP Act notice with a named Grievance Officer |
What to weigh between the two
Tools in this category differ mainly on scale, price and how much control you get. Weigh them on what your team actually needs rather than on the longest feature list.
- Team size and number of brands you must track.
- Whether you need every assistant on your plan or only one or two.
- Whether pricing in INR with GST shown separately matters to your finance team.
- Whether you want scheduled monitoring or manual runs you control.
What Visibility OS offers
Starter: 1 brand, 50 prompts, 490 credits a month; Pro: 2 brands, 150 prompts, 1,290 credits a month; Advanced: 5 brands, 350 prompts, 2,990 credits a month. All plans include all five engines. Runs are manual and use credits, so spend stays predictable.
You can start with the free trial: a 7-day free trial with ChatGPT, 5 prompts and 20 credits.
How to run a fair test
Pick 20 real buying questions for one brand. Run them in each tool, open the stored answers and compare the mention rate, the position and the sources. Note the price you would actually pay, including tax and card fees.
Frequently asked questions
Is Visibility OS an alternative to Profound?
Yes, both measure how AI assistants mention a brand. Visibility OS is India-first with INR pricing, GST shown separately, manual runs and all five engines on every paid plan.
What does Visibility OS cost compared with enterprise tools?
Starter ₹3,999 a month, Pro ₹10,999 a month, Advanced ₹24,999 a month, each excluding 18% GST. Check any other vendor's current pricing page for a like-for-like comparison.
Can I export my data from Visibility OS?
Yes. Data can be exported from the dashboard, and every check keeps its full prompt and answer.
Does Visibility OS work for agencies?
Yes. Pro covers 2 brands and Advanced covers 5, each with all five engines.